InitiateCheckout now fires when a buyer reaches the checkout page — not when they submit payment. AddPaymentInfo now sends full order and customer details to Meta. Together, these changes give you an accurate picture of checkout drop-off and give Meta better signals to optimise your campaigns.

This applies to funnels, websites, and stores with the Meta Pixel set up and the InitiateCheckout event enabled.

What's new:

• Smarter InitiateCheckout timing — the event fires the moment a buyer starts checking out, not when they complete payment.
• Page-level control — adding InitiateCheckout at the page level makes it fire as soon as that page loads.
• Duplicate protection — InitiateCheckout fires at most once per page visit, preventing inflated counts.
• Abandoned-cart recovery support and express wallet coverage included.
• Richer AddPaymentInfo data — now includes order value, currency, product IDs, and hashed customer details (email, phone, name, external ID).

Previously, InitiateCheckout and AddPaymentInfo counted the same buyers, making the step between started checkout and payment submission invisible. Now both events are distinct, accurate, and carry the data Meta needs to find more buyers like your best customers.

The previously announced Voice pricing updates scheduled to take effect on October 13, 2026 will no longer be implemented. Underlying providers have confirmed the cancellation of these changes.

As a result, the affected Voice rates will remain unchanged. No action is required. This update is shared to ensure you have the latest pricing information and avoid any confusion ahead of the previously communicated effective date.

A new Schema markup dashboard is now available at the website and funnel level, under the new SEO & AEO tab. You no longer need to open each page in the builder to check or fix its schema — from one screen you can:

• See overall schema health. The Schema coverage card rates your site as Needs work, Getting there, Good, or Excellent — with counts for Up to date, Might be outdated, and No schema.
• Check every page at a glance. Each page shows its schema types, status, and when it was last updated.
• Generate schema with AI, one page or many. Select pages and click Generate schema — progress shows live, and results appear for review before anything goes live.
• Add or edit schema manually. Click + Add schema for pages with none, or click any schema tag to open the editor.
• Review, then publish. Generated or edited schema stays Unsaved until you click Save and publish — or Discard it.
• Find what needs fixing. Search by page name or path, and filter by schema status.
• Spot stale schema. Pages edited and republished 2 or more times since their schema was created are flagged Might be outdated.

Accurate, current schema makes your pages eligible for Google rich results and helps AI answer engines understand and cite your business.

New web templates are now available to elevate your marketing efforts — whether you're building a website, creating a sales funnel, or sending email campaigns. Fully customisable and professionally designed, they streamline your workflow so you can focus on engaging your audience and driving results.

New releases include:

• 21 new Website Templates
• 1 new Funnel Template (Automotive)
• 1 new Email Template (Restaurant & Bar)
• 1 new Survey Template (Business/Coaching/Consulting)
• 8 new Social Templates (Marketing Agency, Creative, Business Coaching, Financial)
• 2 new Facebook Ad Templates (Creative/Interior Designer, Real Estate/Realtor)
• 5 new Google Ad Templates (Medical Research, Dental Clinic, Digital Marketing, Mediation Services, Life Insurance)
• 6 new LinkedIn Ad Templates (Real Estate Appraiser and more)